Based in the UAE, a technical production company in the live events industry reached out to Daymark after encountering significant issues with the labels supplied by their previous vendor. The company’s operations, which often involve outdoor events in extremely high temperatures and challenging environmental conditions, were being impacted by the inadequate performance of their labels. Specifically, the intense heat commonly experienced in the Middle East was causing the adhesives on their labels to dry out too quickly, resulting in labels that failed to adhere properly to the products and surfaces they were meant to mark.

The rapid drying of the adhesives in such high temperatures led to a number of operational challenges, including labels peeling off prematurely, deteriorating in quality, and in some cases, becoming unreadable. This problem created significant disruption for the company, as they rely on high-performance labels to manage inventory, track equipment, and ensure smooth logistics during fast-paced, live events.